Centane Watches

About Centane Watches

Centane Watches was founded in 2018 by a watch enthusiast, as an additional brand, to bring Denmark to the forefront of watchmaking. It was named Tempus Mensurae Machinis but renamed in 2024 due to many others using the name Tempus.

The brand is planned to be in the affordable to entry-level price ranges, and be heavily inspired by 1930’s to 1970’s designs.

Of course production will start out to be outsourced. The plan is to team up with companies in Denmark, Germany and Switzerland.

Timeline

Jan 2018

Tempus Mensurae Machinis Founded

Founded in the Danish town of Høng

Jan 2018

Started looking for partners

Looking for partners that we want to work with to produce our watches

Mar 2018

Potential partner found

Approached by potential partner from China. Initial discovery and negotiations started

Mar 2018

Started design process

Initial design ideas, design language

Apr 2018

Negotiations stopped

Negotiations with potential partner from China stopped. Their capabilities didn't quite meet our minimal demands

Apr 2018

Potential partner found

Found a (yet undisclosed) potential partner that we would eventually approach. A Swiss company that could produce all parts and do all assembly

Jul 2018

No Swiss Made marketing

Decided not to market watches as Swiss made, not even on the dials. It's a Danish brand and the Swiss made marketing seems a bit hollow at this point

Aug 2018

Materials research started

Research into which materials should ideally be used

Sep 2018

Design for first watch

Basic design for first watch done. Decided to go with one colour for initial launch, and then add colour options later

Dec 2018

Materials decided

We now know which materials we want to use ideally (yet undisclosed), however we still need to know if things are possible

Nov 2020

Potential partner gone

Unfortunately we discovered that the potential partner found is no longer an option. We expect the pandemic to be the cause

Jul 2021

Potential partner found

Found a new (yet undisclosed) potential partner that we would eventually approach. A German company that could produce at least cases, dials, hands etc. and do assembly

Dec 2021

Potential partner found

Found another (yet undisclosed) potential partner that we would eventually approach. A Swiss company that could produce movements

Mar 2022

Banned countries list established

We have established a list of banned countries. Our watches are not allowed to be owned by citizens of those countries or worn in those countries. Violation of this ban will result in the serial numbers in question will be deemed fake. Russia and Belarus will be on this ban list indefinitely.

Dec 2023

Changes to design

Decided to change the design of the first watch. It'll be more square. Still only hours and minutes, and should be available in both manual mechanical and quartz. Chronograph follow-up is being planned with same design

Jan 2024

Name change

Due to the fact that there are so many other companies using the Tempus name, Tempus Mensurae Machinis will change name to Centane Watches.

May 2025

US ADDED TO BANNED COUNTRIES LIST

If it's going to be indefinite we'll see, but probably not for less than 50 years